Sandler Publications

You Can't Teach a Kid to Ride a Bike at a Seminar

Traditional selling techniques - frequently taught at seminars and on late-night cable television - are the norm in professional selling, but just about everyone in sales today agrees that these antiquated techniques simply don't work. Every sales prospect has heard the old techniques countless times before, and most know what a salesperson is going to say even before the presentation begins! That's why prospects can so easily control a sales call - and destroy the salesperson's self-esteem in the process.

Prospects never controlled David Sandler or anyone who masters his groundbreaking selling techniques. In "You Can't Teach a Kid to Ride a Bike at a Seminar," you learn to master the seven key sales principles of the Sandler Selling System - and how and when to use them. You don't have to be subservient, forfeit your self-esteem, or fake enthusiasm about your product or service. And you never have to lie!

Close the Deal

This Sandler publication is a collaborative effort with the successful writing team of Sam Deep and Lyle Sussman, Ph.D. Sam is a motivational speaker, trainer and consultant from Pittsburgh, and Lyle is Professor of Management at the University of Louisville.

A Five-Star Reader's Review from Amazon.com:

"A great book of useful sales tips. This is a great reference book for quick sales solutions…These non-traditional sales strategies really hit the mark.”